Total Visitors
12,400
8.3% vs last period
Conversions
1,488
12.1% vs last period
Conv. Rate
12.0%
1.4% improvement
Avg. Drop-off
34%
2.3% worse
Conversion Funnel
LiveVisitors
12,400
100%
32% drop-off
Product Views
8,432
68%
49% drop-off
Add to Cart
4,340
35%
49% drop-off
Checkout
2,232
18%
33% drop-off
Purchased
1,488
12%
Optimization Insights
High drop-off at Product Views → Cart
49% of users leave without adding to cart. Consider improving product descriptions or adding social proof.
Checkout → Purchase is strong
67% completion rate at checkout is above industry average of 58%. Payment flow is performing well.
Try exit-intent popups
Offering a discount at the cart stage could improve Add to Cart → Checkout conversion by ~15%.
Mobile conversion is 40% lower
Consider simplifying the mobile checkout flow and enabling guest checkout.
Stage Breakdown
| Stage | Users | % of Total | Drop-off | Avg. Time | Trend |
|---|---|---|---|---|---|
| Visitors | 12,400 | 100% | — | — | +8% |
| Product Views | 8,432 | 68% | 32% | 2m 14s | +5% |
| Add to Cart | 4,340 | 35% | 49% | 4m 32s | -3% |
| Checkout | 2,232 | 18% | 49% | 3m 08s | +2% |
| Purchased | 1,488 | 12% | 33% | 1m 45s | +12% |