From custom Shopify architectures to headless Next.js storefronts — I build commerce platforms that drive revenue, not just traffic.
Most developers write code. I solve business problems through code. There's a difference — and it's the difference between a store that exists and a store that sells.
I started by reverse-engineering what makes high-converting stores tick: the micro-interactions that build trust, the performance optimizations that reduce bounce, the UX patterns that guide users to checkout. Then I learned to build all of it from scratch.
Today, I specialize in Shopify (Liquid), headless commerce with Next.js, and frontend engineering that balances aesthetics with performance. Every line of code I write has a purpose — to move a business metric in the right direction.
Every decision is tied to revenue impact
Sub-second loads, 95+ Lighthouse scores
Architecture that scales with business growth
Deep expertise where it matters. I don't chase every new framework — I master the tools that deliver measurable business outcomes.
Custom theme development, section architecture, metafields, Shopify APIs, and advanced Liquid templating.
Next.js + Shopify Storefront API, ISR, edge functions, and composable commerce architecture.
Semantic HTML, modern CSS (Grid, Flexbox, animations), vanilla JS, and responsive design systems.
Core Web Vitals, lazy loading, code splitting, critical CSS, image optimization, and caching strategies.
Interaction design, micro-animations, accessibility, design systems, and conversion-focused UI patterns.
Conversion optimization, A/B testing, analytics integration, checkout optimization, and growth architecture.
Every project tells a story — a problem that needed solving, a strategy that guided the build, and results that proved it worked.
A luxury fashion brand was stuck with a generic Shopify theme that made their $200+ products look like fast fashion. Their conversion rate was 0.8% — well below the 1.5% industry average.
Built a completely custom Shopify theme with editorial-style product pages, mega navigation with visual merchandising, AJAX-powered cart with smart upsells, and a custom lookbook section that acted as shoppable content.
An organic food brand needed a complex subscription model with custom pricing tiers, flexible delivery schedules, bundle logic, and the ability to swap items mid-cycle — features Shopify doesn't support natively.
Architected a custom subscription engine using Shopify's Storefront API with a Next.js frontend. Built a customer dashboard for subscription management, dynamic pricing calculator, and automated renewal system with webhook integrations.
A tech accessories brand with 2,000+ SKUs needed blazing-fast page loads, real-time inventory across warehouses, and a product configurator that let users build custom bundles with live pricing.
Built a headless storefront using Next.js with ISR for product pages, edge-cached API routes for inventory, and a visual product configurator with real-time price calculation. Integrated multi-warehouse inventory sync via custom middleware.
These aren't plug-and-play apps. These are custom-built solutions for problems that off-the-shelf tools couldn't solve.
Built a custom pricing system that handles volume discounts, tiered pricing, wholesale rates, and bundle deals — all calculated in real-time with Liquid and JS. No apps, no bloat.
An AJAX-powered cart drawer with smart upsells based on cart contents, automatic gift-with-purchase logic, real-time shipping calculator, and progress-bar discounts.
A step-by-step product builder that lets customers customize products with real-time visual previews and dynamic price updates. Built with vanilla JS and Shopify's variant system.
A custom performance framework for Shopify themes: critical CSS inlining, deferred script loading, responsive image pipeline, and predictive resource hints. Consistently hits 95+ Lighthouse.
These aren't mockups. They're live, interactive simulations of real features I've shipped for eCommerce brands. Go ahead — click, drag, toggle.
Tiered volume discounts with real-time price calculation and best-value indicators.
Cart drawer with free-shipping progress, smart upsells, and micro-animated updates.
These are just 2 of 17 interactive demos. See the full collection.
View All DemosA well-built storefront is just the surface. Underneath, every layer is designed for speed, reliability, and scale.
Next.js / Liquid templates with SSR, ISR, and edge caching for sub-second loads.
Storefront API, REST endpoints, and GraphQL queries optimized for minimal payloads.
Custom serverless functions handling pricing logic, inventory sync, and auth.
Order management, payment processing, and fulfillment via Shopify's backend.
Real-time event-driven updates for inventory, orders, and customer data sync.
Every architectural decision prioritizes speed — edge caching, code splitting, lazy loading.
Modular architecture that handles traffic spikes and growing product catalogs without rewrites.
Error boundaries, webhook verification, rate limiting, and graceful degradation at every layer.
Every role sharpened a different edge — from understanding business goals to mastering technical execution.
Freelance / Contract
Building custom Shopify themes, headless storefronts, and bespoke eCommerce solutions for brands generating $1M+ in annual revenue. Focus on performance, conversion optimization, and scalable architecture.
eCommerce Agency
Developed custom Shopify themes and sections for 20+ clients. Introduced performance budgets and component-based architecture that reduced development time by 35%.
Digital Studio
Built responsive websites and landing pages for startups and small businesses. Learned the fundamentals of conversion-focused design and client communication that still drive my work today.
I don't just jump into code. Every project follows a structured process designed to deliver measurable results, not just deliverables.
Deep dive into your business, audience, competitors, and goals. I analyze your existing data to find the biggest opportunities for impact.
Architecture decisions, tech stack selection, UX wireframes, and a clear roadmap. Every decision is documented and justified.
Clean, modular code built in iterative sprints. You see progress every week, not just at the end. Performance and accessibility are baked in from day one.
Rigorous QA across devices, performance audits, SEO checks, and a structured launch plan. Nothing goes live until it's production-ready.
Post-launch monitoring, conversion analysis, and continuous improvement. The launch is the beginning, not the end.
"Prabhakar transformed our Shopify store from a basic template into a conversion machine. Our revenue increased 40% in the first quarter after launch. He doesn't just write code — he thinks about the business."
"The custom cart system Prabhakar built handles edge cases I've never seen anyone else solve on Shopify. Our subscription churn dropped by half. He's the only developer I trust with our revenue-critical features."
"Working with Prabhakar felt like hiring a product team, not a freelancer. He challenged our assumptions, proposed better solutions, and delivered a storefront that's faster than any competitor's."
See the difference strategic engineering makes. Real patterns from real projects.
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Opinionated perspectives from building 50+ stores. Not theory — tested in production.
It's not the theme. It's not the product. It's the gap between what the store communicates and what the customer needs to feel before clicking "Buy."
5 min readThird-party scripts, unoptimized images, and render-blocking CSS silently kill conversions. Here's how I audit and fix them systematically.
4 min readHeadless isn't always the answer. If your catalog is under 500 SKUs and your team can't maintain a custom frontend, Liquid is the smarter bet.
3 min readThe real drop-off isn't at payment — it's between "Add to Cart" and viewing the cart. The micro-decisions in between cost more revenue than you think.
4 min readYou don't need expensive tools. Hotjar free tier, GA4, and manual session reviews give you 80% of the insight at 0% of the cost.
6 min readScaling brands that need performance and conversion gains, not just a pretty theme.
Agencies with design vision that need a senior developer to execute complex builds.
Founders who want a production-quality store from day one, not a generic template.
Companies ready for Next.js + Shopify but need someone who's done it before.
No judgment — these needs are valid, just not where I deliver the highest value.
Whether you need a custom Shopify theme, a headless storefront, or performance optimization for your existing store — I'm here to help. Let's talk about your goals.
I'll review your store's performance, UX, and conversion funnel — and send you a personalized report with actionable fixes. No strings attached.